AI and serverless computing help this media company stay “five steps ahead” of changing tech

(Oct. 2024) Dataxet is a company specializing in media monitoring and analysis. But its CTO, Amien Krisna, isn’t worried that artificial intelligence poses a threat to the industry.

“AI enables our analysts to go up a level,” he says. “It does all the basic work, to which our human analysts add a creative, intuitive layer. Clients actually get better stuff, and they get it faster.”

Since 2020, Dataxet has worked with Huawei Cloud to ramp up its business scale while keeping a lid on costs.

“Currently, we have a platform where almost everything is on Huawei Cloud,” he tells Huawei Editor-in-Chief Gavin Allen in an interview with Transform Talks. “This helps us scale our services faster than we could do if we were still using basic co-location hardware.”

The company has a Natural Language Processing model that analyzes languages across southeast Asia, including Thai, Bahasa Indonesia, and Bahasa Melayu Malaysian. “Every time a post comes in, we have to tag and automate that data so we can make sense of it for our clients. Serverless access helps us do that faster. Every time there's a new service, we don't have to build a new virtual machine, install it, configure it. With the serverless, it can go straight from day one.”