Huawei and Vålerenga Fotball Announce Two-Year Sponsorship Deal

[Oslo, Norway, February 2, 2015]: Huawei today announced that it has become the main sponsor and official partner of Norwegian football team Vålerenga Fotball AS. The two-year partnership includes sponsorship, exclusive offers, content and brand presence during Vålerenga's matches, as well as promotion through the club's digital and social media platforms.

Vålerenga Fotball is one of Norway's most prestigious football teams. The club, based in Oslo, has won the country's premier league championship, the Tippeligaen, five times, and has been winner of the Norway Football Cup on four occasions.

"Huawei is delighted to partner with Vålerenga Fotball. As one of the leading football clubs in Scandinavia, known for its strong position both on and off the pitch, Huawei identified Vålerenga as the perfect match to our brand," said Mr. Eric Zhang, CEO, Huawei Technologies Norway AS. "Through our partnership, we will support Vålerenga with entertaining Norwegian football supporters in the years to come through providing innovative solutions and in turn further strengthening our position in the Norwegian market."

Mr. Stig-Ove Sandnes, Managing Director, Vålerenga Fotball AS, said, "We are excited to welcome Huawei to Vålerenga as an official partner. This is the first deal we have signed with a top 100 global brand. Huawei is a leader in the field of information and communications technology and we are honored to be part of the growth and development of the business and brand."

Huawei will be the official smartphone partner for Vålerenga Fotball AS, and the Huawei brand will appear on the A-team's sportswear as well as its arenas with extensive advertising visibility. Huawei will also take an active role in the club's social programs including co-arranging a children's football tournament. This partnership follows Huawei's successful collaboration with other leading football clubs including: AC Milan, Ajax, Arsenal, Atletico Madrid, Borussia Dortmund and Paris-Saint Germain.